Adobe wanted to tap small business owners to showcase the new Creative Cloud Express features to show how easy it is to make collateral for your business with this #EasyWithCCExpress TikTok campaign
Project: Tough Stuff, Easy Stuff Adobe Creative Cloud Express launch
Producers: Emily Ballmaier, Chad Bowling
ACD/Copywriter: Kristin Wellmer
Creative Direction, Dalit Saad
Agency: kvell
Year: 2023